How to Promote Your Blog

To make sure your customers know your blog exists, promote it just as you would your shop's Web Site address. Put a link to your blog on your shop's Web site. You can also send out an e-mail blast or clever postcard with a "Have you read our new blog?" Include a link to the blog in the signature block of your e-mail messages. Be sure to make it easy for readers to subscribe to your blog by placing a 'subscribe now' button on your site (most templates and software include this as an automatic feature.)